About Us

The Melbourne based Bayford Group is proud to be servicing Melbourne’s BMW community at the iconic location in Williams Road, South Yarra.

Over the past 98 years The Bayford Group has always strived to give our customers the best service in Melbourne. At South Yarra BMW, our number one priority is you.

The Bayford Group is Australia’s longest running, family owned multi franchise dealership group. Our team acknowledges the power of word of mouth and our business is rewarded with lifelong customer loyalty.

With our dedicated BMW Premium Selection, used car and service facility located at Oakleigh, South Yarra BMW has one of the largest range of BMW’s in Melbourne. 

Our carefully selected, highly-trained staff will go above and beyond to assist you with our range of BMW models, flexible BMW Finance options and a full service workshop.

Since 1917, the Bayford Group has grown spectacularly. From a single franchise employing 60 people, it is now a 10 Site dealership with several hundred employees, selling in excess of 800 new and used vehicles each month. While the business has continued to evolve since 1917, the focus on fostering lifelong relationships with our customers has never changed.

Our showroom provides the perfect setting to experience the thrill of the Ultimate Driving Machine. Experience the difference yourself at South Yarra BMW.

BMW X5 Unlock